Our business is rooted in providing great tasting, honorably-produced coffee and other items that cater to an enthusiasm for adventure. It’s also our way of contributing to the preservation and restoration of wild lands.
Rebel Pine exists not only to equip our fellow nature enthusiasts with good coffee and cool products, but to improve the lives of workers and steward the protection of the planet. We ensure we only source coffee from growers utilizing eco-conscious techniques and fair trade practices, but our commitment runs deeper than that.
At least one percent of our sales – not profits – is donated to grassroots organizations devoted to restoring the environment through a partnership with 1% for the Planet. We also work with environmental nonprofits to plant a tree in deforested areas in Sub-Saharan Africa for every bag of Rebel Pine coffee sold, helping to alleviate extreme poverty and restore healthy forests.
After helping other entrepreneurs and side hustlers realize their big ideas working in the web development and marketing arenas, we decided it was time to launch a purpose-driven endeavor of our own.
We turned away from our careers and the never-ending traffic of Atlanta – where we met – to move to Asheville, North Carolina, in search of a more intimate, creative community, craft beer that makes you feel honored to enjoy it, and the open and accessible outdoors. But most importantly, we desired to design a lifestyle of our choosing. One where we could express our creativity and explore our passions.
Shaw is a deep thinking, tree high-fiving, hiker and camping enthusiast with a penchant for building kickass websites. Megan is a high-energy, design aficionado, marketing consultant, and vintage home good lover with amateur camping chops. Together, we’re a couple of rebels with a cause – protecting the planet’s natural beauty.
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