That is a great start to the day right there ⬆️⬆️
We may be hooked on drinking coffee for the caffeine, and the ritual of making it is fun. But the taste brings it all together.
Think back to when you started drinking coffee.
If you’re like me, it started back in college. Trying to stay up to study and cram for an exam the next day. Trying to get to that 8 am class, kicking yourself for registering for a 8 am class. Or it could be that you were a little hungover from enjoying the freedom of college a little too much the night before.
Whatever the reason, you probably had your first cup of coffee for utilitarian reasons, to wake your ass up! You didn’t care what it tasted like.
And this is fine… as long as you stick with bad coffee you never know the difference.
Then a coffee joint opens up, as cultured college towns tend to do, so you decide to try something new. And there you finally have a well-roasted, perfectly brewed cup of coffee.
Now you have become what people call a “coffee snob.”
You want your coffee to wake you up AND taste great.
Yes the taste. It’s a very important factor.
If you were born after, say, 1960, chances are Folgers and Maxwell House just won’t cut it for you. You need that artisan-ish crafted coffee, that has tasting notes as long as your CVS receipt, and you needed it 10 minutes ago.
This isn’t because the coffee wakes you up any differently (although there may be some argument that higher grade coffee has more caffeine…), it’s because coffee that is well-crafted tastes so much better!
People have been adding cream/milk and sugar to their coffee for a long time, but that is because the coffee that our grandparents grew up drinking tasted awful. Adding cream and sugar are there to, as Mary Poppins sang, “help the medicine go down.” Yes, many people still do this, but if the cream and sugar lovers drink a cup of black well-craft coffee they may never go back. Or at least until they have to drink another bad cup.
Coffee tastes soooo goooood.
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